Happy New Year Wide-Format Weekly viewers! We here at Wide-format Impressions hope you all had relaxing holiday breaks. Now let's get back into our regularly scheduled wide-format programming.

In the news this week

We’re starting the year off with our newly updated research report: Who Buys Wide-Format Display Graphics: How, from Whom, and Why. Lisa Cross details the top three takeaways from the report.

A new study from Benchmarketing, a division of Omnicom Media Group, — and commissioned by the Out of Home Advertising Association of America — found that increasing out-of-home advertising’s share of a media plan leads to increased effectiveness.

Crisp Imaging completed the acquisition of DRSi of Bellevue and its sister company, G&H Print in Seattle. 

With the change in OSHA’s enforcement policies in 2023, there has been a resurgence in the number of inspections occurring at screen printing operations.