Four wide-format equipment reps, Brian Coombs, director – product planning and marketing, Canon Solutions America; Ramona Serafino, associate product marketing manager, FUJIFILM Graphic Systems Division; Josh Hope, director of marketing, Mimaki USA; and Philip van der Altwera, marketing manager sign and display, and Koen Steert, head of product management and applications, Agfa Inkjet Solutions, answer how they see the needs of wide-format producers changing.