In what has fast become an annual tradition I look forward to, I was able to sit down with bluemedia's RJ Orr to chat about Super Bowl LIX, held last month in New Orleans. This year the event was what Orr refers to as a "legacy city" where the Superbowl has been held before, which brings its own unique challenges - and opportunities for pushing the boundaries of creativity.

In this final part of the three-part series, we talked about some of the specific challenges the bluemedia team faced this year - including snow in New Orleans! - as well as a peek into the future and what Orr is already thinking about for Super Bowl 2026.

Check out the video above!