Four different wide-format OEM reps, Brian Coombs, director – product planning and marketing, Canon Solutions America; Ramona Serafino, associate product marketing manager, FUJIFILM Graphic Systems Division; Josh Hope, director of marketing, Mimaki USA; Philip van der Altwera, marketing manager sign and display, and Koen Steert, head of product management and applications, Agfa Inkjet Solutions, share what they believe is guiding wide-format equipment development today.