Four wide-format OEM reps, Brian Coombs, director – product planning and marketing, Canon Solutions America; Ramona Serafino, associate product marketing manager, FUJIFILM Graphic Systems Division; Josh Hope, director of marketing, Mimaki USA; and Philip van der Altwera, marketing manager sign and display, and Koen Steert, head of product management and applications, Agfa Inkjet Solutions, share their insight about whether the current focus of equipment development meets the needs of today's users.