In part one of this two-part interview, RJ Orr, executive vice president and partner at bluemedia, sat down with Wide-Format Impressions to chat about how his company first won the contract for doing Super Bowl graphics back in 2008, and an overview of what this year’s event in Las Vegas entailed. Tune in to part 2 to learn more about a few specific projects Orr is particularly proud of, and the challenges his team faced putting them together.