Roland DGA Launches New VersaEXPRESS RF-640 8-Color Printer

By Lauren Searson

Roland DGA has announced the launch of its new VersaEXPRESS™ RF-640 eight-color eco-solvent printer — a next-generation 64-inch wide-format inkjet with the widest color gamut in its class for outdoor-durable graphics. An evolution of Roland’s popular RF-640 dual CMYK printer, the RF-640 8C features eight-color inks in CMYK, light black, red, green and orange for stunningly vibrant prints, highly accurate color-matching capabilities, and up to three years of outdoor durability.

Equally impressive is that the VersaEXPRESS RF-640 8C offers such outstanding image quality and business-building potential at an extremely attractive price, with an MSRP of just $16,995 (U.S.).

Engineered for excellent color reproduction, the RF-640 8C accurately matches and reproduces colors normally difficult to achieve. Up to 99% of Pantone® + Solid Coated spot colors are within gamut* — making this value-packed inkjet an ideal choice for print service providers (PSPs) looking to match corporate brand colors. The RF-640 8C printer’s expanded gamut allows users to hit brand colors with greater ease and precision than ever before. It also features a state-of-the-art gold-plated printhead with Roland Intelligent Pass Control, which precisely places dots within passes and uses variable dot control to produce ink droplets of up to seven different sizes.

“Colors like green and orange are notoriously challenging to reproduce precisely,” noted Daniel Valade, Roland DGA Product Manager of Digital Print. “By adding these ink colors, as well as red, the RF-640 8C offers significant advantages and opportunities for PSPs, especially those working with major brands and corporate customers. This printer’s ability to match colors with ease and precision makes it unbeatable for anyone producing signage with brand colors, as well as graphics demanding a wide color gamut.”

Red, green and orange inks extend the range of achievable colors across the entire spectrum. Along with light black, they deliver exceptional skin tones and smooth gradients for unsurpassed photo reproduction. This makes the RF-640 8C perfect for shops producing interior décor, fine art or other types of images for hotel chains, museums, galleries, entertainment venues or offices.

The RF-640 8C is powered by included ErgoSoft Roland Edition 2 SPECIAL PLUS RIP software, which offers a host of advanced features that optimize productivity, color management and overall performance. With the advanced color replacement and profiling tools within the RIP, precise colors can be effortlessly configured for all major industry swatches.

“Our new VersaEXPRESS RF-640 8C is the result of responding to needs and desires of our customers for a printer that not only offers exceptional value, but also incorporates innovations that will help them build and grow their businesses,” said Valade. “It really comes down to giving our customers a decided edge in an increasingly competitive marketplace — and that’s exactly what the RF-640 8C provides.”

*Internal tests show up to 99% Pantone®+ Solid Coated in Gamut. Pantone® references taken from Adobe Illustrator CC 2018 Pantone®+ Solid Coated Color Book. Results may vary depending on media.