Choosing the Right Printer for the Job

Choosing the right printer is an important first step for your project, so we’ve put together a few things to consider before you make the choice.

Your Vision

You might know exactly what you want, maybe you have no idea, or perhaps you’re somewhere in between. Your initial communication with a printing company should be a friendly consultation where you explain your objective. Do you need a large-scale banner, sign, or display? Make sure your printer has the technology and large-scale printers that can meet your needs. Talk to the design staff and be sure you get someone who knows the product and also understands exactly what you’re looking for.

Budget

It’s helpful for your printer to know your budget to get you the best product and “bang for your buck.” It’s essential that, if you can, you communicate this as early in the process as possible to ensure everyone stays on track. Don’t feel pushed into spending more than you want to, and be sure to discuss and change things along the way if necessary. 

Timeline

Deadlines are a big deal, and there’s nothing worse than feeling rushed or stressed about something not being completed on time. Make sure you give yourself plenty of time to consult, communicate, design, and discuss your project with your printer. Be upfront about when you will need the project completed or final installation done.

Lifetime of project

How long will your visual campaign need to last? Is it a month-long sales display? A seasonal sign? Maybe a permanent addition to your store. Knowing the lifetime of your project will ensure that you get the best return on your investment as well as use the right product for the job. Be sure the printing and design staff knows which products will be best for your particular situation.

Application

Some materials are easily installed by the customers, while others require a professional installation team. Let your printing and design team know where you’d like your product to end up and whether it’s something you might want to move around a bit. Ask about an installation team and whether or not your graphics are something you can install yourself.

Your relationship with your printing company of choice is essential for the success of your project. Choose a printer that listens to your needs and can accomplish your project on time, within budget, using the right materials.