When Spencer Coleman rose to a leadership role at the signage/print firm his parents founded, the Utah-based company was at a crossroads. It was time to find a way to truly evolve and usher in a new era of greater growth.
Spencer Coleman
Karis Copp is a U.K.-based journalist and communications specialist. With a background as a writer and editor in the print industry, she writes about print and technology news and trends, reports on industry events, and works with businesses to help them tell their stories and connect with their customers. Follow her on Twitter @KarisCoppMedia.
A lot has changed since life before COVID, but more than a year since the onset of the pandemic, those changes continue to evolve as we adjust to an uncertain reality. This is exemplified when looking back on the wayfinding signage we encounter on a day-to-day basis.
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