Sabine Lenz

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

In response to the plight of the Ukrainian people during the Russian invasion, Rule29 Creative was eager to help. Thanks to the speed and flexibility of digital printing, the company was able to raise funds through the creation of an inspiring limited-edition print in a fraction of the time.

Each year a handful of printing and finishing developments set the design world on fire, transforming the way creatives present their work, spread their client’s message, and even the way they think.

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