Rick Mandel

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Wide-format graphics are an integral part of sports events, from banners hanging up above to graphics on the court. Whether it’s on basketball courts or hockey rinks, there are almost always printed elements beneath the players’ feet.

While wide-format producers report orders being back to or near pre-pandemic levels, the challenges these producers face in sourcing the materials they need are adding extra miles to an ongoing and exhausting business marathon.

Late last year, PRINTING United Alliance published its annual industry report addressing growth strategies and capital investment. The report for the graphics and sign segment features a listing of what responding business owners reported as their biggest barriers to growth.

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