While e-commerce is changing the way consumers purchase goods, brick-and-mortar locations aren't going to vanish any time soon. Rather, new technologies are transforming the way brands and consumers interact, with the in-store experience front and center.
Rick Barrick
Eileen Fritsch is a Cincinnati-based freelance journalist who has covered the evolution of wide-format digital printing for more than 20 years. Contact her at eileen@eileenfritsch.com.
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