Michael Jones

The acquisition enables Shutterfly to more broadly serve the fast-growing home decor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding, and other home decor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s artists and design community.

In the Spring of 2020, Spoonflower installed four new Kornit Presto S systems for roll-to-roll, direct-to-fabric digital decoration. This effectively doubled production capacity, fast-tracking the response to a considerable increase in growth since the onset of COVID-19 restrictions disrupted the industry.

While facial masks had not been a traditional part of Spoonflower’s portfolio, they recognized the business was uniquely situated to fulfill that demand when it arose as the COVID-19 pandemic swept the world.