Lisa Cross

Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends,  business strategy, sales, marketing and legislation.

The 2024 Wide-format Summit kicked off its second day at the JW Marriott Turnberry Resort and Spa and Aventura, Florida. Day two was jam-packed with educational sessions, case study breakout rooms, and one-on-one meetings between vendors and attendees.

This week on Wide-Format Weekly, The 2024 Pinnacle Product Awards are open for entries; Gary Jones talks OSHA with Cassie Green; Details on the latest Who Buys Wide-Format report; and we explore the current trends in soft signage.

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