Ken Burns

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.

Ken Burns, president and CEO of Axis Graphic Installations and Captial Ink Corporation, discusses how his company branched from exclusively providing graphics installation, but recently added an additional company focused on graphics production. For Burns, this move required transparency and careful attention to not compete with current clients.

In the most basic sense, the installation of pressure sensitive materials is rarely easy. Sure, anybody can slap a bumper sticker on a car, but applied graphics projects are usually larger and more complex, making seemingly small considerations very large concerns indeed.

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