How iLearning+ Speeds Up New Hire Training at Purple Frog Graphics 

For wide-format and promotional products printer Purple Frog Graphics, the iLearning+ platform has become a key tool for streamlining the onboarding process and getting new hires up to speed on printing fundamentals.  

While most of the print service provider's business comes from wide-format jobs like event displays and signage, it also produces traditional print products — business cards, folders, and marketing materials — along with decals, branded apparel, and promotional products.  

Tumblers are just one of the promotional products Purple Frog Graphics offers. | Credit: Purple Frog Graphics

Purple Frog Graphics also offers custom decals for various applications, including folders. | Credit: Purple Frog Graphics

“We print on everything, hard substrates, soft, adhesive, any vinyl — all of that substrate we can do,” shares Charles Buonincontri, vice president of business development for Purple Frog Graphics.

Buonincontri, who was completely new to the printing industry when he joined the company 11 months ago, sought out a "crash course" to help him grasp the ins and outs of wide-format printing — not only for himself but for any future employees.  

After discovering iLearning+ at PRINTING United Expo in Las Vegas in 2024, the company enrolled in the platform. iLearning+ offers tailored online education solutions to the printing industry, giving printing companies eLearning courses, certifications, reports, and resources to grow their businesses and equip their teams with industry knowledge.  

Following the Expo, Buonincontri and his new sales rep Jason Paul logged several hours of course modules to gain an understanding of the industry, including: 

• Print 101: Introduction to the Printing Industry 

• Wide-Format Printing Essentials 

• Screen Printing Basics for Apparel 

• Sheetfed Offset Press Essentials 

“Between myself and the new sales rep that I brought on, there were a host of modules that we signed up for that equated to about eight hours of training,” he adds. “That's better than having no training.” 

The Print 101 course gave the pair the knowledge to succeed, including education on various print processes and substrates.  

By combining iLearning+ with hands-on training, Purple Frog Graphics can give new hires a more comprehensive onboarding experience. Whether a new hire is in sales or on the production floor, the self-paced education offers a strong foundation in print.

Speaking to the program as a whole, he says:  

“I definitely think especially someone new to the industry — it really gives you a crash course. You learn certain adhesives. You learn what a color gamut is, you learn how to prepare a file. But it is through repetitive exposure that you really get a good grip on it. Just doing one course is great. It opens the door to say, 'OK, you know what? I've heard this before.' But then you have to really practice it, and then that's where you start to really learn.” 

With the foundational knowledge iLearning+ provided the team, Buonincontri plans to continue using the eLearning solution. As staff becomes more familiar with the process, he can see the company benefiting from the Intermediate or Advanced courses.  

For more information on iLearning+ offerings, including a list of courses, certifications, reports, and surveys, visit www.ilearningplus.org.