If you’re thinking of heading to a trade show to make contacts in the commercial interiors market, NeoCon is the show to attend. NeoCon is one of the most important events for the commercial interiors industry, if not the most important. This year it takes place June 13-15, 2022, at theMART in Chicago and is free to attend. The theme of this year’s event is: Design makes a statement.
NeoCon has served as a community event for the commercial design world’s manufacturers, dealers, architects, designers, end-users, design organizations, and media since 1969. Over three days, this show highlights new products and product launches. It also has a robust education program of keynote presentations and CEU sessions. It serves as a vibrant gathering place for industry networking.
Whether you’re thinking of getting into the market or growing in the interiors market, NeoCon is a smart place to meet the architects and interior designers leading in this industry. Organizers of the event pride themselves on bringing together leading companies and emerging talent to provide access to the latest products and interior solutions.
It also presents opportunities to meet with the next generation of designers. Convincing seasoned professionals to embrace an entirely new business model such as digital printing can be challenging. Yet, design students and young professionals are often more perceptive and willing to take a risk on new technology.
Top 3 Tips For a Valuable NeoCon Experience.
- Keep in mind this show is for interior designers. They’re walking the floor and visiting showrooms, not the ones in the booths. These designers are excited to hear about new products. You’ll be amazed who you may meet waiting in line for the elevator.
- Visit NeoCon with an open mind, ready to be inspired and educated. If you’re new to this market, this is a valuable opportunity to see how this industry functions and what designers expect. If you’ve been in this market for longer, take this as an opportunity to see what is trending. Also, note what issues are top of mind for this community.
- NeoCon has a comprehensive website with all the information about presentations, special programs, and a map of the entire building. Make a plan before you go so you can maximize your experience. And, of course, comfort is critical. Travel light and be sure you’re comfortable.
If you have any questions about whether attending NeoCon is right for your business, I’d be happy to answer them. Feel free to get in touch through Design Pool. And if you’re there, I’d love to meet you. You can find Design Pool in Booth 7-3050.
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- Training and Education
Kristen Dettoni is the founder and CEO of Design Pool LLC, the only pattern library created exclusively for interior designers. Since 1996, Kristen has worked for mills throughout North America, designing fabrics for automobiles, furniture, and home furnishings. She developed the first sustainable upholstery fabric for office interiors, the first sustainable upholstery fabric for automotive interiors, and was awarded a patent for automotive suspension seating. Kristen believes strongly in the power of good design to transform our environments and experiences.