PRINTING United Expo

As the print industry continues its technological evolution, and as new generations of tech-savvy younger employees enter the workforce, we can continue to expect a change in the landscape of print production. Thaddeus Stevens College in Lancaster, Pa., and the people behind the Print MIS PressWise have joined forces.

Over the past few years, digital textiles have been growing. Better print technologies, more diverse substrates, and greater awareness are all contributing to the growth of the category. But that said, it has still only scratched the surface. The true explosion of growth and opportunity is just starting to arrive.

We have been busy this summer with all sorts of refreshes, changes, and additions to your PPI member benefits. As a result of the new Executive Director listening tour, we are busy trying to get things in motion.

It’s was one of the greatest comebacks in football history: Liverpool FC’s win against Barcelona, overturning a 3-0 first-leg deficit to win 4-3 in the UEFA Champions League. While Barça may not have been the stars of the show, the team’s bus, wrapped with materials from Drytac, certainly grabbed fans’ attention.

Would you accept being charged extra if FedEx damaged your package before it reached the customer? Most certainly you wouldn’t, nor should they, if they were told the label had somehow been compromised. The label is a part of the package, after all, and this makes it part of the carrier’s responsibility.

70 years ago, Henry Schiele’s brother-in-law lent him $300 to start a print business in the back of a Chicago barbershop. Today, John Schiele, Henry’s son, runs the Schiele Group, which boasts $34 million in annual sales, 140 employees, and more than 110,000 sqft of manufacturing space in nearby Elk Grove Village, Ill.

The integration of print and marketing services offers print service providers considerable opportunities for growth. The Data & Marketing Association (DMA) recently released a Cost-per-Acquisition analysis that bears witness to the power of print in an integrated marketing campaign.

Just about everyone has a supercomputer (and advertising conduit) in their pocket. If the generational reports are to be believed, no one under 40 ever looks up from their mobile device. But if you look at the data, it’s clear that people are looking up from the phones because direct mail continues to be effective.

Top Value Graphics (TVF) teamed up with valued customer Parallax Digital Studios to print high-profile graphics for the 2019 Super Bowl LIII, held at Mercedes-Benz Stadium in Atlanta.

PRINTING United has much to offer for any company operating within the wide spectrum we refer to as “printing,” including those companies serving the apparel decoration and functional segments. They are here to learn where technology is going, and to gain a view of how their businesses will change in the years ahead.