To help graphic designers create print-ready artwork without any headaches, a few industry experts share their design best practices, mistakes to avoid, and ways to leverage artificial intelligence (AI).
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Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.
Timothy Thompson is a Managing Director in the Publishing + Digital Media practice of FTI Consulting. Thompson has more than 15 years of consulting, project management, and mergers and acquisition (“M&A”) advisory experience focusing on post-merger integration and change management in a variety of industries, including publishing, manufacturing, logistics and distribution, engineering and construction services, and telecommunications.
Marc Johnson is the global director of product marketing at Memjet.

Marcia Kinter is the Vice President, Government & Regulatory Affairs at PRINTING United Alliance. Ms. Kinter oversees the development of resources for the Association addressing environmental, safety & health, and sustainability issues. She represents the printing industry, as well as their associated supplier base, before federal and state regulatory agencies on environmental, safety and other government issues directly impacting the printing industry.
In 2008, Kinter, in conjunction with colleagues from other printing trade associations, was instrumental in launching the Sustainable Green Printing Partnership program. The SGP Program is a registry system for printing facilities that includes third party verification. The program successfully launched as an independent organization in August 2008.
Kinter is a member of and serves as Secretary for the Academy of Screen Printing Technology. In 2001, Kinter received the William D. Schaeffer Environmental Award for significant advancement of environmental awareness in the graphic arts industry.
Before joining PRINTING United Alliance, Kinter worked for The American Waterways Operators, Inc., the national association for the barge and towing industry.
She holds bachelor’s degree in urban planning from the University of Maryland, College Park, and a master’s degree in public administration from George Mason University.

Andrew Berritt is the Marketing Manager at Fujifilm.
Toni McQuilken is the senior editor for the printing and packaging group.

Kristen Dettoni is the founder and CEO of Design Pool LLC, the only pattern library created exclusively for interior designers. Since 1996, Kristen has worked for mills throughout North America, designing fabrics for automobiles, furniture, and home furnishings. She developed the first sustainable upholstery fabric for office interiors, the first sustainable upholstery fabric for automotive interiors, and was awarded a patent for automotive suspension seating. Kristen believes strongly in the power of good design to transform our environments and experiences.

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.
Joe Marin is the Senior VP, Education and Training at PRINTING United Alliance.

Dennis Leblanc is the Territory Sales Manager for the Greater Toronto Area at Drytac.
Deana Iribe has been a member of the direct-to-garment (DTG) community since 2006. She began her DTG roots as a customer within her family business before joining the manufacturing side at AnaJet. Deana spent seven years becoming the online face of the company by conducting webinars, YouTube video content, and helping customers with their issues via social media.
She has contributed to many blogs and editorials in industry publications, and created and ran the DTG train-the-trainer program for Ricoh USA and Ricoh Asia Pacific. She also coordinated, managed, and set up trade show booths and printers across the U.S.
Deana is currently the Training Manager at DTG Connection where she extends her expertise in DTG and direct-to-film (DTF) printing processes for all new customers. Known for her adaptability and creativity, Deana is dedicated to maximizing the potential of both training and marketing initiatives to foster success in the ever-evolving world of digital printing.

Cathy Radoncic is the Northeast Territory Manager for the US at Drytac.
Thomas Williams is a partner in New Direction Partners (NDP), the leading provider of advisory services for printing and packaging firms seeking growth and opportunity through mergers and acquisitions. NDP assists its clients by giving them expert guidance and peace of mind at every stage of the process of buying or selling a printing or packaging company. Services include representing selling shareholders; acquisition searches; valuation; capital formation and financing; and strategic planning. NDP’s partners have participated in more than 300 mergers and acquisitions since 1979. Collectively they possess more than 200 years of industry experience with transactions in aggregate exceeding $2 billion. For information, email info@newdirectionpartners.com
Joseph P. Truncale, Ph.D., CAE, is the Founder and Principal of Alexander Joseph Associates, a privately held consultancy specializing in executive business advisory services with clients throughout the graphic communications industry.
Joe spent 30 years with NAPL, including 11 years as President and CEO. He is an adjunct professor at NYU teaching graduate courses in Executive Leadership; Financial Management and Analysis; Finance for Marketing Decisions; and Leadership: The C Suite Perspective. He may be reached at Joe@ajstrategy.com. Phone or text: (201) 394-8160.
Linda Bishop is the founder and president of Thought Transformation, a national sales and marketing consulting group helping printers and other companies achieve top-line growth through a combination of strategies, tools, training and tactics.
Her expertise includes all aspects of outbound selling and account acquisition, account retention and development, solution selling, marketing, and aligning sales processes with marketing strategies. Most recently, she published The ChatGPT Sales Playbook: Revolutionizing Sales with AI and believes AI will offer sales pros new tools for achieving revenue goals.
Before starting Thought Transformation in 2004, Linda sold commercial printing for seventeen years, working as a commission salesperson for the Atlanta division of RR Donnelley Company. She was one of the top performers in the Atlanta marketplace and had annual sales exceeding $9 million.
Linda has a BS degree in accounting from Purdue University and an MBA in marketing from Georgia State. She has written several books on sales topics, speaks nationally on sales and marketing, and has published many articles.

Kieran Blacknall is the UK Academy Manager at Drytac.
Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Luigi Cristicini is the senior technical research and development manager for Drytac Canada and has been with the company since 1991, earning a stellar reputation in the self-adhesives industry. Fluent in Italian, French, and English, Luigi has played a key role in building Drytac's global presence, working with photo labs, photographers, and the picture-framing industry, as well as leading the Canadian sales team from 1993. With over 30 years of expertise, Luigi is a trusted resource for customers, suppliers, and colleagues, recognized for his dedication and industry knowledge.
Theresa Hegel is the executive editor, special projects & sustainability, at ASI, where she oversees various strategic initiatives for the company’s editorial department and also serves as editor of Promo for the Planet, ASI’s award-winning educational resource hub for sustainability. She writes regularly for Counselor and PPM magazines and the ASICentral news site, with a focus on apparel, technology and sustainability. She’s won multiple regional and national awards for her writing and reporting, including three Jesse H. Neal awards for Best Range of Work By a Single Author.
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.
Mark Pomerantz is a 40-year veteran of the print industry, primarily with OEM technology suppliers serving print service providers. Mark now operates independently through his company, SalesWisdom, providing services such as fractional sales, marketing, and special projects.
Lisbeth Lyons is Vice President, Government & Political Affairs, PRINTING United Alliance, the largest, most comprehensive graphic arts trade association in the country. With more than 20 years of experience representing the voice of business on Capitol Hill, Lisbeth advocates for public policies that protect and advance the economic future of the printing and packaging industry. She oversees PRINTING United Alliance’s legislative, political, and grassroots advocacy initiatives, and has served in executive leadership of multiple successful advocacy campaigns, such as Coalition for Paper Options, Coalition for a 21st Century Postal Service, and Stop Tariffs on Printers & Publishers Coalition.
Prior to representing PRINTING United Alliance, Lisbeth served in similar roles at Printing Industries of America, US Telecom, and the National Federation of Independent Business. She also spent three years as a K-12 teacher in the Chicago Public Schools system, where she was on the forefront of urban education reform in the mid-1990s.
Lisbeth is Midwestern born and bred, having grown up in the St. Louis metropolitan area and attended college at DePauw University in Greencastle, Indiana, before starting her career in Washington, DC. She holds a B.A. in English/Sociology and a professional graduate certificate from The George Washington University School of Political Management. She lives in the historic Logan Circle neighborhood of Washington, DC.
An avid leader and learner in professional development, Lisbeth was a founding member of the Government Relations Leadership Forum, and is an active participant in organizations such as Council of Manufacturing Associations, Women in Government Relations, and National Association of Business PACs, among others. Lisbeth is often a featured speaker at premier industry conferences; she has spoken to Boards of Directors, corporate executive management teams, and state and regional trade associations across the country from coast to coast.

Karl King is the co-owner of King Print & Design Co. alongside his wife. He spent much of his career in the power plant industry but retired in March 2024.
King Print & Design Co., a home-based small business, offers personalized products, including awards, commemorative and memorial items, and promotional products to end-users. The shop uses CO2 lasers, sublimation, and UV-LED printing technologies to create everything from wedding decor to branded promo items.
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