How-to Guides

Ed Levy has more than 25 years of apparel-decorating experience. Levy, who’s director of software technologies for Hirsch Solutions, is an in-demand speaker at trade show and regular contributor to industry magazines.

Heather Fletcher is senior content editor with Target Marketing.

Identifying customers' unique needs, and providing a product that benefits those needs, will build lasting relationships. Here's how to get started.

More Blogs