Adaptability is integral to any printing business’ success. At Winston-Salem, North Carolina-based Salem One, that is certainly true. The 233-employee operation had $7.83 million in wide-format sales in 2023, up 412.1% from the prior year's wide-format sales.
Company Profiles
When Spencer Coleman rose to a leadership role at the signage/print firm his parents founded, the Utah-based company was at a crossroads. It was time to find a way to truly evolve and usher in a new era of greater growth.
Ohio University Printing Services now prints 500-600 T-shirts, sweatshirts, hoodies, hats, and other apparel items per week thanks to its new direct-to-film printer.
This series of articles presents four wide-format companies that have undertaken the quest for new directions. Through healthy doses of inspiration, a can-do spirit, and the willingness to go the extra mile to maximize their offerings, they have found strong ways to differentiate themselves by product, by value, and by reputation.
Poppy Print Studio has managed to combine a love of design and an appreciation for print into a successful wallpaper business.
ER2 Image Group has followed where opportunity led. In doing so, it finds itself serving highly specialized spaces.