Business Management - Marketing/Sales

Experiential marketing is becoming more and more popular – printers can take the lead.

Indonesia Epson Industry, a printer factory of global technology firm Epson, has once again achieved platinum status in the Validated Assessment Program (VAP) of the Responsible Business Alliance (RBA) for reaching industry-leading levels of corporate social responsibility.

The idea of print providers setting themselves up to be “one stop shops” for their customers is not new. That approach, taken to its extreme, is one of the endpoints of a spectrum that starts with specialization and ends with generalization.

Providing his thoughts on what makes Thysse a successful player in a variety of print segments, company President Dean Bott explains how a customer-focused approach is a guiding force for growth. Bott also shares his impressions of the recent PRINTING United Expo.

Whatever products you decide to add to your print business, whether it’s writing instruments, notebooks, flags, tents, apparel, backpacks, or table throws, the key is to work with products that you know are of a high quality and are things that the end-user will ultimately use.

OAAA announced the panel of jurors for its 2023 OBIE Awards. Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.

We are well into the holiday retail season and “it’s beginning to look a lot like Christmas…” — especially if you’ve been walking around in any large city as the huge holiday windows twinkle and shine.

Your website is where that buyer meets you for the first time. Here are some tips on deciding if it’s time your website had a refresh.

With consumers still skeptical about Cash Back, Rakuten decided to create a special, immersive “Sleigh Your Shopping” pop-up event, its first in-person holiday shopping event.

Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.