Business Management - Marketing/Sales

Whatever products you decide to add to your print business, whether it’s writing instruments, notebooks, flags, tents, apparel, backpacks, or table throws, the key is to work with products that you know are of a high quality and are things that the end-user will ultimately use.

OAAA announced the panel of jurors for its 2023 OBIE Awards. Gabriel Schmitt, Co-Chief Creative Officer for FCB New York, will serve as Chair for this year’s judging process.

We are well into the holiday retail season and “it’s beginning to look a lot like Christmas…” — especially if you’ve been walking around in any large city as the huge holiday windows twinkle and shine.

Your website is where that buyer meets you for the first time. Here are some tips on deciding if it’s time your website had a refresh.

With consumers still skeptical about Cash Back, Rakuten decided to create a special, immersive “Sleigh Your Shopping” pop-up event, its first in-person holiday shopping event.

Graphics producers have many application choices when it comes to serving the retail space, and many of those choices require installation. Each type of job must be done right. Further, the installation professional may be the only in-person contact that takes place between graphics producer and retailer.

To say the opening of The PRINTING United Expo was a relief is surely an understatement. To describe it as a sound, it might be the rising crescendo of a jet engine, in the middle of a stadium, at the very moment thousands of voices express an exuberant, relieved sigh.

While purchasing new equipment is certainly exciting, with the visions of all the new applications it will open up for your shop, you can’t simply “buy it and they will come.” Planning for the future and how to expand the business is critical for ensuring long-term success.

Corel announced that it is undergoing a full rebrand, including a new name: Alludo.

An interview with Brian Hite of Image Options on his company’s approach to adding value and services in the wide-format segment.