Business Management - Marketing/Sales

Marketing is a hard beast to tame, especially in a digital landscape that changes just as you get used to it. Here’s how PSPs can stay ahead of the curve when it comes to their marketing campaigns.

With its roots in durable label printing, Visual Marking Systems (VMS) has been active and effective in embracing industry convergence and taking the company in the direction of new opportunities.

People can’t merely see the office as a place to do work anymore. They have to see it as a place they can’t live without. Partnering with global architectural firms can help wide-format printers revolutionize office building design.

Fujifilm has announced Kongsberg PCS as its supplier of digital cutting table solutions for the sign and display, packaging production, and manufacturing markets. Through this partnership, Fujifilm will distribute and sell all Kongsberg PCS digital cutting systems across the United States and Canada.

Technology might be changing and improving our lives in many ways, but it is print that is bringing people together.

Orbus Exhibit & Display Group announced a name change to Orbus Visual Communications, effective immediately. The name change reflects the company’s expanded capability, offering, and commitment to meeting the evolving visual communication needs of its valued clients in events, interiors, and retail.

The world is becoming more robotic. Salespeople need to be more personal than ever. It is an increasingly important differentiator.

Testrite Holdings announced its premium aluminum graphic frame profiles are now available for purchase online in long-length and cut-to-size configurations on its website. 

Image360 recently developed a new tagline to emphasize its support for customers. The tagline encompasses the brand’s overall advancements to maintain its customer support.

As a trend that aims to make brands or products have greater appeal to customers by highlighting either superior quality or exclusivity (or both), premiumization is an opportunity that points, in some cases, strongly and directly toward the printing industry.