Business Management - Marketing/Sales

Jarrod Whyte with MMT Print and Omnigraphics Australia shares his reasons for attending the PRINTING United Expo, the knowledge he hopes to gain, and what he's most looking forward to at the event.

The world is becoming more robotic. Salespeople need to be more personal than ever. It is an increasingly important differentiator.

FASTSIGNS has been named a recipient of the Canadian Franchise Association’s (CFA) Franchisees’ Choice Designation for the 12th consecutive year.

This week on Wide-Format Weekly, we talk about sustainability and the printing industry; we explore "scent marketing" on billboards; and Denise Gustavson and Dan Marx chat about what's in store for the Wide-format Summit being held July 29-31 in Miami, Florida.

While the goal of any business is usually to differentiate by offering something special, there is something to be said for simplicity. Reducing complexity can improve efficiency without necessarily losing anything in terms of performance. Using multi-purpose pressure-sensitive products for wide-format advertising applications can often accomplish just that. 1. Workflow Efficiencies One of the top…

Showdown Displays has been honored as the Favorite Customer Service winner through a global public vote, as part of the 2024 People’s Choice Stevie Awards for Sales and Customer Service.

eurolaser has always managed to stay true to itself and not forget its roots: A family business that started from the garage to the world.

While some might choose to look the other way in the presence of, in this case, racism or sexism, the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.

Gerald Ford Airport created the GRReat Billboard Hunt to promote the cities it offers nonstop flights to around the country.