Business Management - Marketing/Sales

“Our team is passionate about printing and very curious about new techniques, innovations, and new potential projects in the industry,” Javier Pedro, product designer with London-headquartered MOO says. “PRINTING United merges all of this in one place, which makes our task much easier.”

Before you purchase anything online, what do you do first? You more than likely check the ratings and reviews, compare the best reviews against the worst, and make a judgement based off other’s experiences and opinions.

Would you accept being charged extra if FedEx damaged your package before it reached the customer? Most certainly you wouldn’t, nor should they, if they were told the label had somehow been compromised. The label is a part of the package, after all, and this makes it part of the carrier’s responsibility.

The integration of print and marketing services offers print service providers considerable opportunities for growth. The Data & Marketing Association (DMA) recently released a Cost-per-Acquisition analysis that bears witness to the power of print in an integrated marketing campaign.

SGIA is offering PRINTERLink, a powerful online community platform established to share industry information, ideas, and best practices. PRINTERLink is just one of the association’s many benefits for the printing community.

This star-studded showcase is the foremost event in the printing industry. You’re amidst cutting-edge technology, including product debuts; education from the industry’s most influential thought leaders; and the chance to see your closest peers with endless networking opportunities.

As convergence of wide-format and more traditional sheetfed shops continues apace, the risk of that other “specialty” shop expanding its capabilities and eating into your business can’t be ignored — and besides, wouldn’t it be nice to bring those large wide-format margins in house?

To attract the workforce for the future, PPI redesigned the ExploreVizComm website to create a seamless experience for those who are intrigued by careers in visual communications, including print, packaging, and design.

At PRINTING United this year, one special guest in attendance is Joe Everson, an artist and performer known around the world for his talent at painting and singing. Celebrities, corporations, sports teams, and more are all found on his client list — and now the attendees of PRINTING United will be among them as well.

Growth and profitability. At the end of the day, those are the two key metrics every printer is after. Every attendee is here because they are searching for new ways to grow their business. The challenge, however, is figuring out what those growth opportunities actually are.