Business Management - Marketing/Sales

The OOH Billboard Will Become Prime Advertising Real Estate as States Reopen
May 5, 2020 at 3:06 pm

When the federal government told the country to stay home during the coronavirus pandemic, it was inevitable that out-of-home advertising would take it on the chin, as 40% of out-of-home advertisements lost their usual audiences, according to the industry’s trade group. As the U.S. begins to slowly open back up and consumers crawl away from…

New York's MTA Wants to Make Sure Riders Keep Mouths and Noses Covered
April 22, 2020 at 12:18 pm

New York's Metropolitan Transportation Authority is getting creative to get its message across during the coronavirus pandemic, launching a new campaign encouraging riders to cover their noses and mouths. The MTA, North America's largest transportation network,…