Business Management - Marketing/Sales

Redefine What Print Could Be
December 18, 2024 at 11:56 am

Traditional sales teams are failing to align with the industry’s rapidly evolving demands. Here are some strategies to keep up.

Your Biggest Sales Mistake
December 2, 2024 at 1:21 pm

The start-to-finish sales process has one key flaw and buyers notice when you skip it. Learn more in Bill Farquharson’s blog this week.

Time and Effort or Unique Value?
November 19, 2024 at 8:57 am

Identifying customers’ unique needs, and providing a product that benefits those needs, will build lasting relationships.

Stand Out! Send Us Your Best Work
October 23, 2024 at 1:11 pm

Wide-format Impressions producers across the wide-format spectrum to send photos and descriptions of their best work for inclusion in its annual “Big Jobs” feature, which highlights some of the industry’s best work from the past year.