Business Management - Industry Trends
I’ve seen profound change within the industry, and within the core printing segments SGIA has long represented. As with all new technologies, some saw the possibility inherent in their use, while others viewed them as a threat to the status-quo. Over the years since, “the shock of the new,” has become “the new normal.”
More than 100 people attended the invite-only breakfast before PRINTING United opened on Wednesday morning, charting the trends currently impacting the print industry.
2019 is on its way out, offering us an opportunity to reflect on the past year, and plan for the upcoming year with lessons learned. Changes in technology, marketing, finance, operations, and other external factors are imminent. Each year seems to bring changes that impact our businesses.
Across the PRINTING United show floor here in Dallas, OEMs are living and breathing convergence, embracing new and creative applications for their products and services. They have taken this proverbial bull by its horns, and aren’t afraid to go on the wild and exciting ride ahead.
Just about everyone has a supercomputer (and advertising conduit) in their pocket. If the generational reports are to be believed, no one under 40 ever looks up from their mobile device. But if you look at the data, it’s clear that people are looking up from the phones because direct mail continues to be effective.
To engage consumers, TY Technology deploys variable QR and 2D barcodes on flexible packaging. Activated codes are then linked to big data analysis that provides brands with the insights they need to segment their target markets.
Jeff Jacobson talks about new role as the leader of EFI, as well as growth opportunities for the company.
The RICOH Pro VC40000 features a powerful combination of speed, resolution, and ease of use for multiple markets.
Visit Stimpson, a manufacturer and supplier of industrial fastening solutions at Booth 7750 at PRINTING United.
At PRINTING United, an audience heard advice from industry executives on how to make informed decisions to grow their businesses.