Business Management - Industry Trends

If one trend is dominating marketing, it’s personalization. Let’s take a look at strategies you can employ to create marketing magic.

In anticipation of PRINTING United Expo in Las Vegas, this "Expo Bound" series features candid Q&A sessions with diverse attendees— from print shop owners and installers to marketing gurus and print buyers.

As the wide-format segment evolves, and particularly as the printing devices wide-format producers use have become more robust, the needs of wide-format PSPs have changed. They want different things from their vendor relationships.

A scent as recognizable as their logo or jingle. That’s why McDonald’s Netherlands put their iconic smell to the test.

The annual Wide-format Summit, presented by Wide-format Impressions and PRINTING United Alliance, provides a unique experience for wide-format businesses seeking to grow or expand. Summit co-chairs Denise Gustavson and Dan Marx discuss the event, which is being held July 29-31 in Miami.

This episode of Wide-Format Weekly highlights training and certification opportunities, summarizes the recent Sign Expo, previews two essential wide-format industry events, provides tips on selecting cutting systems, and recognizes Earth Day (April 22).

Mark Subers, president, events at PRINTING United Alliance, previews the 2024 PRINTING United Expo, which is taking place September 10-12 in Las Vegas.

While labor is “top of mind” for many PSPs, a strong focus on profitability is perhaps an even stronger focus for long-term success.

This week on Wide-Format Weekly, Registration is open for the 2024 PRINTING United Expo; Keep up with the latest headlines from ISA; Agfa showcases latest printer in the Anapurna family; Benson IMS shows why its important to be a jack of all trades; and we explore how graphics and enhance a retail space.

Leveraging AI, such as ChatGPT, to analyze sales performance can lead to both personal growth in sales skills and closed deals.