Reps focus on selling equipment and services, missing critical sales triggers. Get to know your client’s world. The rest will follow.
Selling without Selling
Ryan Sauers has spent nearly 30 years running or consulting with printing, promo, and visual communications-related organizations. He is the CEO of two companies: Sauers Consulting Strategies LLC and End Resultz Inc. His key areas of focus include sales training, marketing strategy, personal branding, leadership development, and organizational change. Visit him at http://www.ryansauers.com/.
Bill Gillespie has been in the printing business for 49 years and has been in sales and marketing since 1978. He was formerly the COO of National Color Graphics, an internationally recognized commercial printer and EVP of Brown Industries, an international POP company. Bill has enjoyed business relationships with flagship brands including, but not limited to, Apple, Microsoft, Coca Cola, American Express, Nike, MGM, Home Depot, and Berkshire Hathaway. He is an expert in printing sales, having written more than $100,000,000 in personal business during his career. Currently, Bill consults with printing companies, equipment manufacturers, and software firms. He can be reached by email (bill@bill-gillespie.com) or by phone (770-757-5464).
Great sales emails build trust and keep you top of mind, so when buyers are ready, they turn to you. Here’s how to craft them.
Success in sales isn’t about having the best equipment. It’s about using what you have to solve client’s problems. More on it here.
Great salespeople don’t pitch; they converse. By listening, they turn conversations into meaningful connections that drive results.
Social media is a powerful tool for sales reps to share their story and engage with potential clients. Start, keep at it, be patient.
This short #RyansRemarks video explains the four qualities we must use to conduct more effective sales training.
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