Rob Ristagno

Rob Ristagno

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno is passionate about helping others grow near-term revenues by applying data science to uncover and test low-risk, high-reward sales and marketing strategies. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and the developer of the Growth Mindset Assessment.

March 25, 2020 4 Common Segmentation Pitfalls — and More Effective Methods to Try

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more.