“We needed to act, since we were no longer able to meet the demand for digitally printed wallpaper with our previous latex printers whilst remaining competitive. If you take a good look at the market, only Xeikon remains as a reliable and experienced supplier of digital wallpaper solutions,” explains Alexander Kunze, managing director at K&L Wall Art. The decision to purchase the Xeikon solution was driven primarily by K&L Wall Art’s expansion beyond personalized wallpaper for consumers to include a B2B customer base. Large companies, interior designers and shipyards not only request individual items, but often order larger quantities of up to 3,000 pieces. Kunze calculates that he is able to print five times faster with the new Xeikon machine than with two or three latex printers. This provides a huge boost to the company’s ability to meet the growing demand for digital wallpaper across all customer segments.