Wide-Format Printers Talk About How They Are Thriving

Finally, Herand said that every company should constantly be looking to improve, not just keeping ahead of technology, but also specifically talking to customers to find out what they like — and don’t like — about the services your company provides. “You have to approach it that you’re going to listen,” she said. “It’s easy to be defensive, but you have to listen to why they’re buying from someone else, what they want, what you can do to make their experience better. And then put in corrective actions. You will hear things you don’t want to sometimes, but then use that information to come up with a better way to do business.”