Wide-Format Printers Talk About How They Are Thriving

First, Herand stressed, its all about your people. “You are only as good as your staff,” she said. “You can have the best printers, and have the work coming in, but without the right team, you don’t have a business.”

Lentz echoed that, noting that “the staff you hold dear are looking for credible, consistent, clear communication from their leaders.” She continued, “They don’t expect you to have every answer, but if you leave a void of communication, they will fill it with the worst possible scenario. So make sure they can count on communication — make sure they know they will get a message.” For her, transparency is part of the company culture, and includes everything from an open door policy where individual employees can bring their concerns; to quarterly town halls to discuss the latest numbers; to weekly newsletters that do everything from celebrate specific employee achievements, to addressing rumors or giving updates on what’s next. The key, she said, is to make sure employees know to expect regular communication, so they don’t have to guess.