Wide-Format Printers Talk About How They Are Thriving

Lentz pointed out that her shop, which pre-pandemic was heavily into businesses in verticals such as retail and restaurants, was forced to pivot. “Challenge is a great way to describe the last few years,” she said. “This caused us to pivot into different areas. We invested in fabric printing to try and diversify.”

Actions to Take

Just agreeing that they have faced the same challenges as most other wide-format printers isn’t enough though. The panel went deeper, taking a look at some of the strategies that worked for them to overcome those difficult times, and advice they took away from it to share with others.