Wide-Format Printers Talk About How They Are Thriving

The panel started off taking a closer look at the challenges they’ve faced in the last few years — challenges that were echoed around the room as audience members agreed they faced the same issues. The panel generally agreed the top challenges they have had to overcome include:

• Customer needs have changed drastically, especially in verticals such as retail, restaurants, travel, and hospitality.
• Supply chain struggles — both in getting the right materials at the right times, as well as rapidly increasing prices — put pressure on margins that were difficult to keep up with.
• Staff turnover during the COVID years left shops with labor challenges they are still trying to overcome today.

“So how do we fix these things,” Gustavson asked the panel.