Where Innovation and Emerging Technology Collide
Functional printing shows just how “techy” it can be at SGIA’s inaugural FP3 Conference
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For the 2018 Winter Olympics, Ralph Lauren was tasked with creating the American Olympic team’s opening and closing ceremony uniforms for use in South Korea’s cold winter. Temps on average during this time of year hover around 15 degrees Fahrenheit. As part of the uniform, Ralph Lauren — along with many invested partners — designed and created a parka and bomber jacket that used heat-conducting ink to generate warmth. Both DuPont and Butler Technologies collaborated on the project for the heater technology and heater printing and fabrication, along with Key Tech for the battery pack, Principled Designs for the connector and wire leads, 99Degrees for the heater bonding to the jacket’s liner and Better Team USA for the jacket assembly.
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Jennifer Wilberschied
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Jennifer Wilberschied is the senior editor for the Printing, Packaging and Publishing Group.
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