Welcome to Wide-Format Impressions
As you can only imagine, this brand extension is near and dear to me since I’ve been involved with the wide-format market since 1998.
I’m especially excited about our go-to-market strategy, which sets us apart from the rest of the wide-format publications covering the market. Each print issue of Wide-Format Impressions — delivered bi-monthly — focuses on a specific vertical market (i.e. retail, education, transportation, hospitality) and provides a deep dive on all of the applications driving the biggest opportunities for print service providers in that space. Additionally, we will be including the voice of the brand owners — and how print continues to be an important part of their marketing strategies.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.