VistaCraft: From Humble Beginnings to Large-format Printing Leader

VistaCraft Inc., a family-owned business based in Columbus, Georgia, has grown from a small print shop into a leader in the large-format printing industry. What began as a local venture has transformed into a company that serves businesses across various sectors, providing everything from banners and vehicle wraps to trade show displays, decals, and more. Over the years, the company has continually adapted to meet the evolving demands of the print industry, embracing new technologies and sustainable practices to ensure both quality and environmental responsibility.

VistaCraft’s Journey

Founded in 1979, VistaCraft started with a simple mission: to deliver high-quality printing with personalized customer service. Over the decades, it has evolved in response to the growth of digital printing technologies and the increasing demand for custom, large-format print solutions. Through consistent innovation, the company has become known not just for its print expertise, but for its ability to solve unique challenges with precision and creativity.

Mark Watson, president, VistaCraft

Mark Watson, President of VistaCraft, recalls the company's early years and the pivotal shifts that defined its success: "We started out small, doing traditional screen printing, but quickly saw the opportunity in large-format printing. It’s been incredible to watch the industry evolve and be part of that growth. The key for us has always been to embrace change, invest in the best technology, and never lose sight of the personal touch that makes us different."

Technological Advancements Driving Growth

Central to VistaCraft’s continued success are the state-of-the-art technologies integrated into its production process. These innovations have allowed it to offer faster turnaround times, exceptional quality, and unique customizations for our clients. Some of the most impactful systems include:

Summa Digital Cutting System: This precision cutting system allows VistaCraft to produce high-detail, intricate cut designs with remarkable speed and accuracy, enhancing product offerings for custom signage, decals, and more.

HP Latex 570: Our HP Latex 570 printer enables the creation of vibrant, high-quality prints with eco-friendly, water-based inks. The printer’s versatility allows the company to produce durable prints for a variety of indoor and outdoor applications while maintaining environmentally conscious practices.

Zund Swiss Cutting System: Known for its precision and efficiency, the Zund system has been a game changer in terms of how VistaCraft handles intricate cuts for both rigid and flexible materials. Its advanced technology gives give the ability to offer custom solutions for virtually any project.

EFI Vutek LX3 Pro: This hybrid printer has significantly expanded the company’s capabilities, allowing printing on rigid and flexible substrates up to 126 inches wide. With ultra-fast print speeds and LED curing technology, VistaCraft can deliver high-volume orders without sacrificing quality.

Digitech Trufire: As one of the most advanced flatbed printers, the Digitech Trufire brings unprecedented speed and clarity to production, making it ideal for large-scale signage and graphic displays. Its reliability ensures VistaCraft meets even the tightest deadlines while maintaining high standards.

Logan Watson, production coordinator, VistaCraft

Logan Watson, Production Coordinator at VistaCraft, emphasizes the importance of these technologies:
"Having access to cutting-edge technology like the EFI Vutek and the Digitech Trufire allows us to tackle even the most complex projects. These machines give us the flexibility to say ‘yes’ to nearly any request, whether it’s a one-off custom job or a large-scale production run."

Commitment to Sustainability

As a family-owned business with deep roots in its community, sustainability is more than just a buzzword at VistaCraft—it’s part of the company’s core philosophy. They are committed to reducing waste and minimizing their environmental footprint in every aspect of production. The HP Latex 570, for example, uses water-based, non-toxic inks that are safer for both employees and the environment.

VistaCraft's EFI Vutek LX3 Pro with includes LED-UV curing

In addition to utilizing eco-friendly inks, VistaCraft also implements energy-efficient practices throughout its facility. Its equipment, like the EFI Vutek LX3 Pro with LED curing, uses less energy compared to traditional UV curing processes. By reducing power consumption and using recyclable materials wherever possible, the company is actively working to ensure a more sustainable future for the printing industry.

Future Trends and Staying Ahead

As it look to the future, VistaCraft is preparing for shifts in customer demand, industry technologies, and sustainable practices. The printing industry is increasingly moving toward personalization, shorter print runs, and more sustainable materials—trends VistaCraft is well-equipped to embrace.

They also anticipate more growth in digital printing technologies, enabling faster production times and more custom options. Ongoing investments in new technologies and training ensure the company will remain at the forefront of these innovations, while its customer commitment keeps it grounded.

"The print industry is constantly evolving," says Mark Watson. "We’ve seen incredible advancements, but what excites me most is the innovation still to come. At VistaCraft, we’ll continue to invest in the best technology while keeping our focus on delivering outstanding service."

The Path Forward

As VistaCraft approaches its 50th anniversary in just a few years, its team takes pride in its journey and excited for the future. They look forward to continuing to serve their clients with high-quality, innovative print solutions that not only meet their needs but exceed their expectations.

VistaCraft Inc. is a large format print company based in Columbus, GA, specializing in banners, vehicle wraps, event displays, and more. Visit us at www.vistacraftinc.com for more information.