VersaGraphics360 Transforms the Zappos Theater

VersaGraphics360 from FloorSignage LLC draped the walls of the Vegas strip from Caesars Palace to Planet Hollywood, transforming unassuming walls into visual points of interest. Desired for its ease of application and fabric-enforced durability, VersaGraphics360 is the ideal wide-format print media for short- to long-term use on interior walls and short-term use on carpets and walkways.

Planet Hollywood of Las Vegas selected VersaGraphics360 to help transform the Zappos Theater for the John Legend residency. VersaGraphics360 was applied to the theater walls creating a warm and welcoming space for guests and concert goers. The installation stayed on brand with the John Legend, “Love In Las Vegas” design theme, providing a seamless visual experience for attendees. Best of all, the easy application and simple residue-free removal aspects of VersaGraphics360 allowed the theater to quickly reclaim its wall surfaces and prepare for the next incoming show without any hassle or delay.

From walkways to walls, the fabric composition of this direct print media provides unmatched strength and durability, standing up against stretching or tearing. VersaGraphics360 is compatible with solvent, eco-solvent, latex and UV wide-format digital printers, screen print, and UV offset. The material is slip-resistant certified and scratch-resistant.  

VersaGraphics360’s affordability is also to be noted. Similar competing products add a layer of cost for the customer because they require an overlaminate to be purchased. Factoring in that additional overlaminate cost often sends the competitor’s price to double that of the VersaGraphics360 price. VersaGraphics360 direct print material is ready to go, no over-laminate required and the wider rolls, at 54" wide, make VersaGraphics360 an extremely price-competitive winning option.