The UV printing market is growing rapidly and there’s no surprise why: UV offers high-quality prints with reduced energy costs, fast drying times and a superior sustainability profile. And when you add the advantages of flexibility and the ability to print on a diverse range of materials that can be run through these presses, you have a compelling argument for why more wide-format printers are starting to take a hard look at the technology.
Technology alone, however, doesn’t generate demand. The increasing demands of customers are the true driving force behind the push for UV in recent years. The rapid shrinking of run lengths — sometimes to just a single piece — decreased turnaround times, and a desire for unusual or unique substrates have all led wide-format print providers to rethink how they print.
“Fast-paced and high-mix, low-volume demand have been the leading trends that push users to embrace digital UV printing technology to replace more traditional printing methods,” explains Keira Lee, senior marketing specialist at GCC.
Toni McQuilken is the senior editor for the printing and packaging group.