Universal Studios to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Creative

“Universal Studios has consistently been a part of our culture with timeless OOH creative,” says 2019 OBIE chief judge Andy Bird, chief creative officer at Publicis New York. “Everything they touch seems to be magic; they’ve done it forever, and I think they’ll do it forever going forward.”

Irina Zeltser, 2019 OBIE judge and managing director at Talon Outdoor, adds, “The evolution of Universal campaigns is monumental. They have brilliantly utilized the OOH space to its full potential, understanding the tools available to build beautiful campaigns throughout the decades.”