Universal Studios to Receive the OBIE Hall of Fame Award for Legacy of Exceptional OOH Creative

This honor underscore’s the company’s longtime excellence in the use of OOH for its many iconic brands. Universal’s innovative use of the medium entices moviegoers and thrill seekers alike, whether promoting a new blockbuster film or theme park attraction. With the use of 3D props, structure extensions and storytelling, Universal has effectively used OOH advertising over the years to draw in fans.