Uncovering Buying Trends in Wide-Format

Lisa Cross

Sign, display, and specialty graphics are powerful communication tools, compelling marketing vehicles, and effective décor enhancers for marketers. In “Who Buys Wide Format: Uncovering Key Trends in Buyer Industries,” on Wednesday, October 23^rd at 11:00 in Room C147, is based on a NAPCO Research survey of wide-format printing buyers. In this session, NAPCO Research’s Lisa Cross, Principal Analyst and Nathan Safran, Vice President, will identify trends and requirements in key industries that purchase products on wide-format printing devices.

NAPCO Research (a unit of NAPCO Media LLC, the parent company of Wide-Format Impressions (WFI)) surveyed marketers that purchase or influence decisions regarding sign and display graphics to uncover buyer needs, purchasing criteria, and areas of opportunity.

Cross and Safran will offer a deep dive into the research study data, highlighting:

• Application trends
• Customer purchasing requirements
• Key decision makers and what they look for in providers
• Strategies for better targeting customers and meeting their needs
• Recommendations for capturing opportunity

Nathan Safran

Understanding key demands and purchasing trends in the industries that use sign and display graphics can assist wide-format print providers in increasing sales and forming stronger customer relationships. It also can help organizations better use resources as they target those industries best aligned to their capabilities. By understanding the specific needs of a target industry, an organization can best leverage its internal capabilities to deliver the right mix of offerings.

Attend this session to find out how to better serve today’s buyers, pinpoint new opportunities, and maximize sales and marketing efforts.