As to what companies should consider before making their first step into laser cutting systems, Steding elaborated on the concept of, “you get what you pay for.” She shared that she has, “talked to a lot of people who went entry-level with their laser cutter, but they found it is not so good for production.” That said, she indicates that she finds today’s laser customers to be well-educated. “They really do their homework,” she says, “and understand what technologies will work for them. They want to find what works best for their needs.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.