Trends and Conditions in the Wide-Format Sector

By Dan Marx and Olga Dorokhina

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Business Conditions

More than half (51.6%) of companies view finding new customers as their primary barrier to growth, followed closely by downward pressure on prices. Recruiting and retraining sales and production personnel and the cost of adopting new technologies are additional barriers. Respondents indicated a need for more efficient, cost-effective production, undertaking strategies such as reducing operating costs and lean manufacturing/continuous improvement initiatives.

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Dan Marx Author's page

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Olga Dorokhina Author's page

Olga Dorokhina is a research coordinator for the Specialty Graphic Imaging Association (SGIA).