Trends and Conditions in the Wide-Format Sector

By Dan Marx and Olga Dorokhina

Markets and Products

The markets served by at least half of respondents are: corporate branding (65.2%), retail (61.7%), architecture (57.2%), nonprofit (56.7%), food services (54.7%), business-to-consumer (53.2%) and ad agencies (52.2%). The product areas served by at least half of respondents are also numerous, demonstrating high product diversity among companies serving the wide-format sector. They are listed below:

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Dan Marx Author's page

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Olga Dorokhina Author's page

Olga Dorokhina is a research coordinator for the Specialty Graphic Imaging Association (SGIA).