Trends and Conditions in the Wide-Format Sector

By Dan Marx and Olga Dorokhina

Demographics

While a strong majority of companies serving the wide-format sector serve other businesses as well, the number of those that identify primarily as business-to-consumer is on the rise (23.4% in 2018 versus 14.8% in 2017). Geographic areas served by companies in this segment are local (65.3%), regional (58.7%) and national (58.2%), but nearly 25% serve international clients. Staffs are small, with the median number of employees at just 12, and the median sales revenue is $1,850,000.

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Dan Marx Author's page

Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.

Olga Dorokhina Author's page

Olga Dorokhina is a research coordinator for the Specialty Graphic Imaging Association (SGIA).