Tips for Attendees at PRINTING United

5. Embrace a world of pure imagination.

“People who are successful in printing have a very open imagination,” says Hamilton. “You can be doing what everyone else is doing, but if you’re not putting your own swing on it, if you aren’t expanding your imagination, you become stagnant very quickly. Walking a trade show like this is about opening your eyes, listening, watching, seeing how other people react to the technology they are looking at. Don’t close your door on a big or small opportunity. Sometimes the smallest piece of technology can bring you the biggest impact, and sometimes the biggest technology opens a world that generally you’re scared to even think about.”

PRINTING United isn’t a place to just think about business as usual. With so many segments of the industry, so many vendors, printers, and experts from all walks of print life converging into one location at one time, this is truly a show about discovery, excitement, and innovation. Walk the show with an eye for new and different ways you can serve your customers, and you will leave Dallas with the ideas, connections, and equipment you need to usher in a new era of growth and prosperity in your business.