Tips for Attendees at PRINTING United

4. Talk to the experts.

“One of the things I’ve learned,” notes Sal Sheikh, the vice president of marketing at Canon Solutions America (Booth 7016), “is that a lot of people come to shows to be educated in order to make future decisions, but they end up speaking to the salespeople. Ask if they have an expert on this technology, or ask for the product manager. You will get more insight talking to that technical expert or product manager if your goal is to be educated.”

For those who want general information, the sales team has the details you need. But for those who are ready to start making buying decisions, don’t be afraid to ask to talk to someone who can answer very specific questions that apply to your unique business operations, rather than just general print shops.