Tips for Attendees at PRINTING United

3. Ask questions.

PRINTING United is a place to get answers. But that will only happen if you are relentless in asking questions. Visit as many vendors as you can. Make appointments with suppliers, yes, but also take time to walk around and talk to as many others as you can, from the large companies with the most visible booths, to the smaller vendors that offer more targeted solutions.

“Educating yourself in terms of what’s best for your business and your business strategy is important, but really understanding what your customer is looking to do is important as well,” says Jason Hamilton, solutions architect, Digital Imaging Segment, Agfa (Booth 8242). And that, he notes, is where asking all those questions comes into play — you can’t determine how to give your customers what they need if you don’t understand what’s possible.